In the current digital age, social media apps like Facebook, Instagram, YouTube, Twitter, and LinkedIn have become vital in attracting customers for a brand or business. According to a report by Statista, there are more than 600 million internet users in India. Hence, it becomes necessary for brands to target these audiences by increasing their website's and social media accounts' presence and reach. Now the question arises of how to achieve this. 

Here are 10 ways to increase the social media presence and reach for a brand or business -

1) Posting regularly is the key

Creating your social media pages and posting on them, once in a while is not enough. Posting quality content daily is necessary to increase your page's organic reach. When you post it's not like your viewers instantly get a notification for your post. They see the post in their news feed. Hence, the higher the number of your posts, the better the chance for them to view the same.

2) Clear, compelling, and engaging content

Nobody likes to read long and boring sentences when they wish to spend their time scrolling their social media accounts. Use clear and crisp content in your posts with a direct message to draw the viewer's attention. Whenever possible use a call-to-action message like visit website, send message, etc.

3) Use infographics and video posts as often as you can

Posting static images is not enough, use infographics. Everyone likes to increase their knowledge. Infographics educate their viewers about a topic with facts and numbers. Video posts and reels also draw the viewer's attention as they can be viewed for longer durations than a static image.

4) Follow trends and hot topics

Every month a trend emerges on social media. It becomes important for brands to catch these trends and make a post on the same. This helps in drawing a new set of audience to their pages and in breaking the monotonous cycle of posts on their pages. Hot topics like sports events and celebrities' weddings can also be looked at to create trending posts for your brand's social media pages.

5) SEO is as necessary as your product

As a product is important for a brand, SEO (Search Engine Optimization) is important to increase your social media pages' reach. Research keywords and use them in your page's content to increase the reach of your brand's social media accounts. Doing SEO for social media and your website is necessary to rank higher than your competitors on a search engine.

6) Invest in advertisements

We all have heard the saying 'Money makes more money.' It is 100% true when it comes to increasing your social media pages' reach. Invest in advertisements for your posts on your social media pages. Create a monthly budget and stick to it. This paid reach will eventually help to increase your page's organic reach.

7) Know your audience 

All brands and businesses have different target audiences. Identify them as per your brand or business and cater to them accordingly. For example, a sports brand and a cosmetics brand will have different target audiences. Creating posts to your audience's interests will increase your social media page's reach exponentially.

8) Interact with your audience's comments and messages instantly

It is important to be present for your audience's needs and queries when building your brand. When a person leaves a comment on your post, not replying to them, leaves a negative impact on them and makes them feel unvalued. Value their time and respond instantly to their comments and messages. Also, when a new user sees a not-replied comment, it discourages them to comment. Valuing your audience's needs helps in gaining their trust.

9) Ask your audience for feedback and create posts for positive reviews

Your audience uses the product or service which you offer. Encourage them to leave feedback from time to time and improve your product or services accordingly, on hearing negative feedback. Create posts of positive feedback and review with real-time information. This will help to increase your brand's trust in the new audience's mind.

10) Check your page insights regularly

Social media page analytics and insights will help you assess your social media marketing strategy on both macro and micro levels. Besides helping you see how social media is contributing to your larger business goals. Know the time when your page has the most activity in a day, identify a particular time, and schedule your posts at that time for a wider reach and engagement.