Marketing trends have been revolutionizing ever since the invent of the internet. From email marketing to pop-up ads, the umbrella term has a horizon itself. 

One of the latest trends is Instagram Marketing. Now, what is Instagram Marketing?

Instagram marketing is a type of social media marketing that involves promoting a brand on Instagram. This social media platform enables brands to connect with a massive audience, raise brand awareness, and increase sales.

Instagram is the desirable channel for reaching a massive audience – over 1 billion active users monthly. Instagram users spend 53 minutes per day on average, making it the second most visited social network after Facebook. Instagram makes it easier to maintain relationships with customers and prospects. People enjoy connecting with brands through this network – 90% of Instagram users follow at least one company.

the audience can interact with the brand owner is one of the advantages of Instagram marketing.

You need to know the latest trends on Instagram if you need your business to establish itself on ever-changing social media.

So, buckle up and let's know about the Instagram trends of 2022.

The way we shop online is set to change by Creator-led shopping, the chronological feed is set to return, and we're about to see a lot more suggested content.

• Leverage Instagram Reels: Instagram Reels, Instagram's answer to TikTok, allows users to create and edit 15-second videos. Reels debuted in August 2020 and are now available in over 50 countries. While TikTok influencers who have built a following on the platform are unlikely to abandon ship simply because Instagram has a TikTok competitor, Reels is a great option for capitalising on TikTok-style content, trends, and challenges without having to move to another platform and rebuild their audience.


• Instagram Reels can be used by brands in a variety of ways in their marketing strategy. To begin, even if you're not going to create content on TikTok, staying informed about what's going on on the platform can be extremely beneficial. You can then be one of the first creators to launch those trends on Instagram Reels. It's also a good idea to ease into Instagram Reels with informative content. Make content about things you already know about and share it with your audience.

• Brands and Creators- Over the course of 2021, Instagram tested a variety of branded content features. As a result, they now have new tools to assist creators and brands in connecting and collaborating on the platform through brand partnerships, commerce, and other means. Creators can now add participating brands that they want to work with to their preferred brands' list, giving them preference when brands look for creators. 

Instagram has also created a section in Direct Messages for "partnership messages," where brands and creators can find and manage their branded content partnerships.

Brands can use data and custom filters to find and select the best creators for their campaigns. They can easily manage multiple campaigns by organising shortlists.

• Instagram Link Stickers- It was anticipated a year ago that more brands would use the swipe-up feature to create links in their Instagram Stories instead of relying on a single link in their bio. However, Instagram had some other plans. Last August, they retired the swipe-up feature, but not before having to introduce an exciting new way for brands and influencers to include links in their Stories. Link Stickers are the most recent interactive stickers available for use in your Stories. Link Stickers, like most Instagram stickers, have a consistent design – a rectangular block with a URL on a white background. Users can tap on the sticker to be taken to the desired web page.

• Video Memes: One of the Instagram marketing trends in 2022 is memes. Memes will always be a formula for instant success, but video memes will take over Instagram in 2022. Video memes are similar to static memes in that they combine something abstract, funny, or cute with a relatable sentiment, albeit in a more dynamic and engaging format.

• Candid Content: When developing an Instagram marketing strategy, the most important factor to consider is content. Several content promotional strategies can assist you in creating amazing Instagram content, but don't get too caught up in the production value. We've seen a trend toward unfiltered and "authentic" content from Instagram influencers and brands in recent years, and that trend will likely continue. While more candid content is on the rise, you must still ensure that your content is visually appealing and tells a story. Instagram users are getting better at determining whether the content they're seeing is genuine and authentic.
• Online Shopping Hub: Consumers are increasingly turning to the internet for everything from clothing to food to automobiles. Given that 70% of shoppers already use Instagram to discover new products, it stands to reason that Instagram is making it easier and easier for users to shop without ever leaving the platform. Consumers are likely to increase their online shopping activity as the pandemic continues to derail plans into 2022. Shoppable posts appear in your feed with a little shopping bag in the lower-left corner of the Instagram mobile app, and you can tap the products to see more information about them.

Conclusion

Developing a strong brand presence on Instagram is a critical component of any effective social media marketing strategy. It is consistently proving to be the platform for influencers, offering tools and even education to assist brands in reaching and engaging with followers. As Instagram evolves, adding functionality and features that make it easier to keep users on the platform, influencers and brands with a following on the platform will find it increasingly important to focus their efforts here. 

With the Instagram marketing trends for 2022 we've shared here, you'll have more than enough information to develop a brilliant, engaging, and effective Instagram marketing strategy that will help you out perform your competitors every step of the way.